Getting people to care about you and your work is freakishly hard in today’s world. It’s a dog-eat-dog world, and everyone is competing for attention. It’s harder today than ever before because there are so many options available for consumers today. You might have an amazing idea, but so does everyone else. It takes time, patience, and sometimes money, and even then, you still might not get anyone to give a damn about you. For some people, it seems to come easy. It’s like they have it down to a science. They’re loved by everyone, and they don’t even have to try. For others, like myself and countless others, it’s not that easy.
So how do you get people to care about what you’re doing? I’m probably not the best person to answer that question, since I’m still trying to figure it out myself. However, personally, I think a lot of it comes down to timing.
Success bottles down to three points:
1. What you know: I’ve always thought this was the smallest factor to success, but I recently read a book that said otherwise. According to 17 Lies That Are Holding You Back and the Truth That Will Set You Free by Steve Chandler, it’s all about what you know. Nothing else matters. I don’t know if I fully agree, but I do believe it’s important to be an expert in something, anything. Figure out what you love, what your passion is, and put your heart and soul into it. You want to be the person that people are going to refer their friends to if they have a question on that topic, because you’re an expect!
2. Who you know: The more people you know, the bigger your network. Networking, networking, networking. It’s important no matter what. Steve Chandler says it’s not all that important, but it can never hurt to make friends. I’ve never been particularly good at making friends, and I feel like it’s one of my major setbacks. People have to like you if they’re going to care about your work, right? Correct me if I’m wrong.
3. Timing: Sometimes, no matter what you know or who you know, you just can’t seem to make a break. I think it’s safe to say that timing plays the largest role in anyone’s success. The right person or persons need to see your idea at the right time. That’s the magic formula. You can propose a brilliant idea and then no one responds, then propose the same idea six months later, and suddenly everyone thinks your idea is brilliant.
The key to get people to care about you is to never give up. Keep learning, keep networking, and keep praying that your time will come.